Shampoo user trial |
Written by 3K Admin |
Wednesday, 18 August 2010 03:03 |
Updated:14 Jul 2010Author:Kate Browne
01.Introduction These products usually come in beautiful packaging and smell great, but does the bigger price tag actually mean a better performance? We trialled 11 popular brands of shampoo at a range of price points. The ‘salon-style’ conThe experts we spoke to say there isn’t a huge amount of difference between the high-priced products and the cheapies; it all comes down to personal preference. We asked trichologist (trichology being the scientific study of the hair and scalp) David Salinger to take a look at the ingredients of our top-rating Dove product and our lowest-rating product from Toni & Guy. He says there is little discernible difference between the ingredient lists, which is generally the case for shampoos. “All shampoos are detergents (cleansing agents). The more expensive ones usually just have better perfume and packaging and more marketing.” Two of our What Not to Buy shampoos were also among the most expensive on trial. Charles Worthington clocks in at a pricey $6 per 100mL, while the worst-rated shampoo on test, from well-known international hairdressing chain, Toni & Guy, clocks in at $5.20 per 100mL. For products that don’t rate well, that’s a lot of extra dollars down your shower drain. CHOICE verdict Our trial certainly proves price is no indication of quality or popularity. To keep your hair in good condition, pay for regular visits to your hairdresser with the money you’ll save using a cheaper shampoo. A healthy, balanced diet incorporating plenty of iron, proteins and vitamins is also essential for a healthy mane.
Dove Therapy Daily Moisture Therapy “Beautiful shampoo. Lather is creamy, but leaves hair feeling really clean.” “Good lather, left my hair feeling silky and soft. I even received a comment at work that day that my hair looked good and really shiny.”
“I’d use it again – the clean feeling stays with you. My hair was soft and easy to manage.” What not to buy
“Had to use a lot of shampoo to lather. Took too long to rinse out.” “Just didn’t really like it – the worst for me.” Schwarzkopf Extra Care Nutri-Protect “My hair was frizzy and felt dry.” “Not something I would ever use. This is the kind of shampoo I would expect at a cheap motel.” Toni & Guy Daily Style “I had to use a lot of shampoo to coat my hair, and it left my hair tangled.” “It was OK, but I doubt whether I would buy it.” 03.Results table How we trialled Forty-one triallists completed the survey and rated the shampoos from best to worst in relation to clean feel, fragrance, consistency and instances of irritation, to provide an overall score. The brands trialled are sold in supermarkets across Australia and marketed as being suitable for “normal hair” or “everyday use”. The products were chosen on the basis of market share. Lowdown on shampoo It should also give some body, prevent “flyaway” locks and improve the look of damaged hair. It must have a thick enough consistency so you can massage it easily into the hair and scalp, but still be easy to rinse out after use without irritating your skin or eyes. $149.76 |
Last Updated on Wednesday, 18 August 2010 03:23 |