It’s the Malaysia Mega Sales again! You will see the sales signs everywhere when you visit to any shopping mall. The festival season is around the corner and this will definitely increase the “sales”.

Do you actually spend less or spend more during a sale? According to a newspaper report on 17^th August 2010, the 2010 Mega Sales Carnival in Malaysia had achieved a 37% increase in Master Card usage. The total expenditures of Malaysian consumers on Master Card during the carnival are RM 213.4 million compared to RM 158 million last year, an increase of 34%. This figure does not included those who use others credit services as well as those who are paying cash.

Posted by Brad Tuttle Tuesday, August 31, 2010 at 8:33 am

Could it be that consumers aren't quite as gullible as marketers, manufacturers, and advertisers have long assumed? Could it be that today's consumers are smarter and more informed than they have ever been when it comes to deciding whether to buy or pass on a product? Could it be that the age of mindless accumulation is gone for good, replaced by a scene in which consumers consider their purchases carefully and place more value in, well, actual value? A new book answers all of these questions with a resounding YES—and perhaps most surprising of all, the book was written not by an anti-consumerism crusader but by a marketing executive.