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How IKEA Seduces Its Customers: By Trapping Them |
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Written by 3K Admin
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Saturday, 29 January 2011 04:55 |
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By: Elizabeth Tyler
It's no revelation that IKEA drives you crazy, but now a scientist from University College London has worked out just how and why they do it.
According to Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, it's all part of IKEA's plan to keep us in store and buying more. The theory is that while following a zig-zag path through the store, the IKEA customer becomes disorientated and is thus more likely to pick up strategically placed impulse purchases.
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Last Updated on Saturday, 29 January 2011 05:09 |
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The Looming Food Crisis: Are the World's Elites to Blame? |
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Written by 3K Admin
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Friday, 03 June 2011 04:47 |
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Posted by Emily Rauhala Wednesday, June 1, 2011 at 10:31 am Julian Cribb's The Coming Famine opens in Hokkaido, Japan, at a meeting of the G8. It's 2008, the financial crisis is underway and food prices are soaring. Nonetheless, the attendees tuck into an eighteen course feast of caviar, sea urchin roe, Kyoto beef, conger eels, truffles and champagne, prepared by some sixty chefs. They also release a statement: "We are deeply concerned that the steep rise in global food prices coupled with availability problems in a number of developing countries is threatening global food security." |
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Daily Dupes: When 'What a Bargain!' Is Followed By 'Why Did I Buy That?' |
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Written by 3K Admin
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Wednesday, 22 December 2010 04:17 |
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Posted by Brad Tuttle Friday, December 17, 2010 at 3:43 pm
Regrets … have you had a few? If yes, you've probably been suckered into plenty of can't-pass-up daily deals sold online.
Groupon, the site that prominently turned down a $6 billion buyout by Google, is at the head of a huge trend of group-buying and flash sales websites, which include the likes of LivingSocial, 8coupons, and more. Plenty of older, more-established businesses have also gotten in on daily-deal coupons, including Valpak and Yelp.
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Spend wisely, consumers told |
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Written by 3K Admin
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Thursday, 25 March 2010 22:10 |
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 2010/03/23
PETALING JAYA: If consumers are regarded as kings, then why should they need protection?
It is simply because there are manufacturers, wholesalers and retailers who often take advantage of the consumers' weakness in exerting their right, said Datuk Dr Mohamed Ariff Abdul Kareem, former executive director of the Malaysian Institute of Economic Research (MIER). Speaking at the launch of the Consumer Research and Resource Centre (CRRC) here, he said the consumer could only be king if he operated in a group and not as an individual. |
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Last Updated on Thursday, 25 March 2010 22:13 |
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Written by 3K Admin
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Friday, 27 May 2011 06:13 |
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By Lori Bongiorno and Sarah B. Weir
Shopping for sunscreen? The Environmental Working Group's (EWG) newly released 2011 sunscreen guide can help you make smart decisions.
This research and advocacy group recommends a mere 20 percent of the 600-plus beach and sport sunscreens it evaluated. To score high marks in the rankings, a product must be effective -- adequately protect skin from both UVA (which causes premature aging, skin cancer, and other skin damage) and UVB (which causes sunburn) rays. It must also be safe, meaning free of potentially harmful chemicals.
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Last Updated on Friday, 27 May 2011 06:16 |
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