New Study From MEC Shows 18-34 Year-Old Shoppers Trust Their Idols

NEW YORK—Young adults are more likely to purchase a product or service based on the recommendation of a celebrity endorser than older shoppers, according to a new study by leading media agency Mediaedge:cia (MEC).

The report revealed that 30 percent of respondents aged 18-34 said they would try a product promoted by an admired celebrity compared to 14 percent of consumers in the 35-54 age group and 11 percent of respondents aged 55-plus.  Additionally, the survey showed that the younger group was also almost 50 percent more likely than their older counterparts to recommend a celebrity-endorsed product to others.

Posted: 11/10/09

(Nov. 9) -- Opening a can of soup on a cold winter day is a time-honored tradition in America. It may also prove harmful to your health, according to a new study.

In the study released by Consumer Reports, canned soup, tuna, juice and green beans have all been found to contain potentially dangerous levels of bisphenol A, a man-made chemical preservative that increases shelf-life. Hundreds of scientific, peer-reviewed studies have suggested health risks from exposure to the chemical, known as BPA, including increased incidence of diabetes, cardiovascular disease, liver disorders, breast cancer and abnormal reproductive organ development, Consumer Reports said.